By Caroline Eaton, Ovotherm
With more than 40 years industry experience and in response to market demands and extensive customer research Ovotherm successfully launched to the global market the new VISION range for packaging eggs during 2010.
In 2008 packaging from Ovotherm supplied to Tesco received an award for Best Business solution, breakage and wastage had been reduced by over 50%. Based upon these competencies and following Ovotherm’s philosophy that clear packaging allows the customer to see what they are buying also with increasing industrial packing operation demand the design of this revolutionary VISION egg packaging made from 100% post consumer recycled PET began. Essentially created for resource efficiency VISION optimises the amount and type of packaging for eggs, the VISION range is designed to be the fittest for purpose and at the same time to be lowest environmentally impacting of all egg packaging types.
VISION 100% RECYCLED EGG BOXES
Key criteria such as lightweighting has always been at the forefront of Ovotherm’s innovations and VISION carefully minds environmental responsibility whilst bringing many benefits:
- Made from 100% post-consumer recycled PET (made from recycled bottles using advanced recycling processes to allowing that recycled material is once again suitable for food industry packaging)
- The environmental impact of this packaging is the lowest of all in the market place. The carbon footprint of RPET egg packaging is 15% lower than pulp egg packs
- 100% recyclable - check your local facilities
- VISION is more than 10% lighter than typical traditional fibre packaging for eggs (meaning lower environmental impact as less fuel is required for transport)
- The use of plastics rather than traditional cardboard means that 40% less lorries are on the road delivering packaging and 40% less warehouse space required
- Plastics Egg packaging can significantly reduce the incidence of breakage and wastage by as much at 50%
- Customers can see what they are buying and can inspect the quality of eggs without opening the packaging
- Also, cashiers can inspect quality of eggs without opening packaging – this saves time and is more hygienic
- Due to the innovative New Snaplock - Easy Opening mechanism the box features a more secure closure and ease of access to product
- No fresh water is used in the production of Ovotherm egg packaging
- Energy used in the production of Ovotherm packaging is 100% from renewable sources
- Ovotherm have reduced the energy consumption used in production by 35% within the last 5 years
- By Ovotherm implementing new ultra-hygienic outer-packaging for products a reduction of 57% emissions has been achieved
VISION was successfully launched into UK retail in June 2010.
CAROLINE EATON
Ovotherm
Tel: +44 (0) 7979 805533
Fax: +44 (0)2392 499326
Email: caroline.eaton@ovotherm.com
Web: www.ovotherm.com
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