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Guidance on the Use of Environmental or 'Green' Claims on Plastic Products


This guidance is not intended to supersede existing UK / EU legislation, mandatory Advertising Codes and/or government guidance which will still be the key sources for ensuring that advertising and marketing are fully compliant in respect of environmental claims. For more information visit the Defra website.

 

BPF Guidance for the use of enviromental claims on plastic products

The BPF has published its own industry guidance document focussing on the use of the terms 'bio-based', 'biodegradable', 'compostable', 'oxobiodegradation' aswell as other environmental claims commonly made on plastic products. 

The guidance has been developed to provide clear, user-friendly advice for companies in the plastics sector who are or are considering making environmental claims about their products. This guidance applies to environmental claims included in labeling, advertising, promotional materials and all other forms of marketing and communication. 

By providing accurate information about the environmental effects and qualities of products, environmental or ‘green’ claims can often help consumers to make informed buying choices. Conversely the use of misleading, false, meaningless or unclear information can result in a loss of consumer confidence and unfair business competition.

To download a copy of the guidance document please click here.

To find out more on the topic of Bio-based and Degradable Plastics, click here.

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Related Documents

BPF Guidance on Green Claims (BPF Guidance on Green Claims.pdf) BPF Guidance on Green Claims (BPF Guidance on Green Claims.pdf)
Guidance on environmental or green claims on plastic products